Thus it is not easy to force marketing and

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Thus, it is not easy to force marketing and procurement work together towards the common objective of sustainability to have effects immediately. Each function will need to have objectives for each project that they work together and gradually those objectives can be accumulated to make a bigger change that is to become a sustainable business. As sustainability has been integrated into the company’s strategy, it should be measure specifically based on individual’s contribution or on each project’s contribution rather than having overall goals of the entire business. Therefore having sustainability measurement 10 | P a g e
would make employees feel that sustainability is a must now and not an extra task that apart from their daily responsibility. 6.1 Swot Analysis Strengths Strong employee engagement scores very strong at 75% , well ahead of the 63% level of 2009 . Cost savings program had lifted core operating margins from 14.1% to 14.5%. Building strong network of distribution (performing Supply chain) and reduce cost by outsourcing operation. Superior value to consumer via brand purpose (sustainable innovation linked to local need). Unilever penetrates consumer life they are aware of their needs. Well established in emerging market. Use of creative advertising and promotions on website and commercials. Part of the UN Post- 2015 development agenda. Taking leadership roles. Investors had been rewarded with an 18% rise in total shareholder return. Weakness USLP not been fully embraced by some parts of the organization. Focusing on Emerging Market may slow down the business growth (Emerging countries are not economically and politically stable). Unilever NV (Netherlands) and Unilever PLC (UK) may limit flexibility. 11 | P a g e
Doubt within company that creating sustainable living brands do not support the large investments. Unilever was far short of objectives that encompassed its whole value chain, from sourcing to consumer use and disposal. Within a year, Polman had changed a third of the top 100 executives. Significant upfront investments to implement USLP. Some within the company view the goals of reducing GHG and water usage as out of reach. Opportunities Have to leverage its scale, its influence and its resources to bring about a market transformation and engage other companies to take broader responsibility. Integration of international employees bring broad cultural and business experience in all processes. Already using high technology such as digital business. New communication technology to more efficient supply chain. Maximize recycled packing materials. Products appeal to wide range of population. Continue improving sustainability goals. Continue to improve Unilever’s goal of reducing GHG and water usage. Threats Lots of skepticism media and press such as Marketing Week and Financial Times with the USLP.

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