Picture 1.1: Dazzler 1
INDIVIDUAL ASSIGNMENT BPMM 3113 BRAND MANAGEMENT Picture 1.2: Ice Cream Fondue Picture 1.3: Ice Cream Macaroon Picture 1.4: Ice Cream Eiffel Tower 2
INDIVIDUAL ASSIGNMENT BPMM 3113 BRAND MANAGEMENT 2.0 RELATIVELY POOR BRAND – KING’S King’s is an ice cream brand of F&N Creameries. F&N Creameries has 40 years history. Picture 2.0: King’s Logo 2.1 REASONS MAKE KING’S THE WEAK BRAND Firstly, King’s does not use the fresh and finest ingredients in making ice cream. The ice cream is easy to melt and the ice cream contains high percentages of water therefore King’s ice cream can freeze easily. Besides, King’s only provides a few flavors of ice cream such as caramel almond fudge, green tea, tiramisu, triple chocolate and cappuccino chips. Unlike the Haagen Dazs, King’s does not own any café to serve customers special ice cream menus. Picture 2.1: King’s Ice Cream Flavors 3
INDIVIDUAL ASSIGNMENT BPMM 3113 BRAND MANAGEMENT 3.0 MAJOR COMPETITOR OF HAAGEN DAZS – BASKIN ROBBINS Baskin Robbins is an ice cream brand that founded by Mr. Burt Baskin and Mr. Irv Robbins. Baskin Robbins has 70 years experiences in making ice cream. Baskin Robbins provides several special flavors such as Baseball Nut Ice Cream, Berry Frozen Yogurt, and Pumpkin Cheesecake. Baskin Robbins also has their own café to serve customers special ice cream menus. The special ice cream menus included Caramel Banana Soft Serve Parfait, Chocolate Chip Cookie Dough Sundae, Warm Brownie Sundae, and etcetera. Besides, Baskin Robbins also provides ice cream cakes for every occasion such as birthday, graduation, wedding, father’s day, mother’s day, thanksgiving, Halloween, Easter day, Valentine’s day, New Year, Christmas and customers even can customize their cakes for any occasion.
- Spring '19
- ice cream, Baskin Robbins