18 consumer markets producer needswants exchange

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18 Consumer Market(s) Producer Needs/wants Exchange (Relationships) Marketing Processes Value, Satisfaction, Loyalty Marketing Research Developing Marketing Strategies—The Marketing Mix Segmentation, Targeting, Positioning Outcomes Price Place Promotion People Process Physical  Evidence Product
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19 Retailing and the  retailing mix 7
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20 Retailers— businesses that sell to  consumers.
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21 Competing against  the  “big guy” walmart
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22 Segmenting Targeting Positioning & Branding Retail Mix Retail Strategy walmart
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23 Determinant            Attribute Determinant Attribute Low High Low Positioning
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24 Stimuli Cognition Affect Behavior Product Place (Location) Price Promotion People/HR/Customer Service Physical Evidence & Servicescape or Retail  Environment Retail Mix
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25 Merchandise Category Merchandise Category Merchandise Category Merchandise Category Merchandise Category Length/depth or assortment Width/Breadth or Variety Product Mix Brand A Brand B Brand C Brand D
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26 Promotion Target  Audience 1 Objectives 2 Evaluation 7 Scheduling 6 Design 5 Promotional Mix 4 Budget 3
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