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2) Large societal forces like demographic, economic, natural, technological, political, and cultural forces that affect the microenvironment are consideredto be part of the _ of an organization.A) supplier chainB) macroenvironmentC) marketing intermediariesD) internal environmentE) distribution channels3) Which of the following would be a component of a company's marketing microenvironment?3
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4) _are distribution channel firms that help the company find customers or make sales to them.5) Which of the following is an example of a marketing intermediary?product6) Which of the following is an example of an internal public in a company's marketing environment?A) a community organization that tries to bridge the gap between the company and the communityB) a supplier responsible for sourcing most of the raw materials used in productionC) a company director who is working to improve the company's image in the societyD) a bank that helps the company acquire E) a consumer organization that questions the actions taken by the companyloans7) Kelstone Developers is planning to build a new shopping mall which requires the partial taking of a nearby park. Walking Green, an environmentalgioup, challenged the plan, citing environmental destruction. ln response to the demands of Walking Green, Kelstone Developers promised to build apark-like walkway around the mall. Walking Green is an example of a(n) - in this scenario.