Therefore, the following will be the company's objectives to stay at the top of the market.a)The company will introduce penalties and fines to the clients who fail to abide by the rules and regulations associated with hiring the luxury handbags. If a client returns a bag that is already depreciated and of low value due to poor maintenance, she will have to buy and own the handbag, or she will be charged for its repair.b)The company is working towards introducing technology, such as a GPS camera or something that works as a GPS video camera. This technology will be distributed worldwide to help monitor all the products that are out to hire luxury handbags. c)The company will consider buying the other fashion products that are coming up to be competitive like the new luxury brands to ensure that they also have the same brands but different quality and prices to enable customers to have a variety of choices within the company products. d)The company will work together with the new entrants and other brand sellers. The companies or sellers that will not buy the idea of working together will be bought to work under fashionconfidential.com. This is to ensure that instead of competing in the
14market, they share their customers or take over the customer of the companies they will buy.MARKETING STRATEGYStrategy Adoption based on TOWS matrix Fashionconfidential.comStrengths (S)Existing brandsEcommerce distribution channelGood customer baseWeaknesses (W)Intermediary useQuality maintenanceOpportunities (O)Entry into new marketsDiversification of productsSO StrategiesThe company will enhance its strengthsapplication by maximizing its existing opportunitiesThe existing brands that are already preferred by the customers will be used to enter the new market.WO StrategiesBy ensuring that the opportunities are utilized effectively, this can counter the internal weaknesses in the companyThe new markets that the company enters can help give more profits tohelp manage the intermediary use. Profit
15The ability to enter new markets will be used to create a better customer base.helps when dealing withclients.The ecommerce distribution channel willbe used while diversifying the products, and this will be used to identify the places that should be greatly monitored.Threats (T)ST StrategiesBy levering the strengths, then the company can be ableto minimize the threats effectively.The company can use the different types of existing brands and their customer that already know about WT StrategiesCome with a strategy that is based on encountering the weakness and the threatsThe company will have to negotiate with the new entrants to work together or buy them, soget more employees andideas that will help monitor the clients.
16to remain very competitive and ableto maintain its position in the market. The performance it the market will also make the company request to work withit.