Q8112 culture research.edited.docx

As it leads to a better insight into the

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as it leads to a better insight into the commonalities and specifications of consumer behavior in different cultural settings, in this case, the cultural context of the Chinese market. Additionally, the method has several advantages, which include, first, it is a similar technique where behaviors are compared in an experimental and controlled group. In this case, the behavior of the mainstream brands consumer behavior will be compared to the traits of the streetwear fanatics. The research usually issues specific such that, such that the culture to be analyzed is that of streetwear consumers in regards to the brands in the Chinese market. Lastly, the research is advantageous since it analysis consumer behavior that is cross-cultural, meaning that, more differences may be realized beyond the anticipated. Therefore, the study will qualitatively research to ascertain the popularity of Streetwear in the Chinese market. Data collection procedures The research will employ a non-experimental survey technique I gathering of its data from the field, which will be used to test the highlighted hypothesis. The study considered the survey research procedure because of several reasons. First, the process is essential in identifying the characteristics of the population from a small sample. In this case, the study will be able to determine the characteristics of streetwear consumers from a small sample of young people in China. Secondly, the technique uses standardize questions that measure the precise feature, and hence enabling the obtaining of high reliability. Thirdly, the survey data is easily quantifiable and
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responsive to structural model (Macedo, 2015). Also, the survey technique is cross-cultural as it encompasses path analysis, factors analysis, and regression. With the survey method, the findings will be generalized into a large target population of the Chinese market. The research will also employ the shopping center intercept surveys to collect consumer data on Streetwear. The respondents will be selected from customers of streetwear brands as well as street brand mangers within a shopping center. The data will be collected from both primary and secondary sources related to the topic of this study. Additionally, the research complemented the cross-cultural method with a case study to get more in-depth information about the performance of streetwear brands. In this case, the Stussy streetwear brand was chosen due to its relevance to the streetwear culture and its impact on the market in terms of cultural formations (O’kwu & Imoko, 2017). The origins of Stussy is rooted in the California skate culture worth an attitude that fortified the brand in the market. In this case, it will be essential to study the case of Stussy brand, as it will be a representative of all the other streetwear brands in the Chinese market. Although Stussy was the main point of discussion and analysis in this study, other brands such as the supreme were also studied. Additionally, local
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  • Spring '10
  • Brand, Qualitative Research

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