In the past dominated supply chains a retail ers b

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26. In the past, __________ dominated supply chains. A. retail ers B. manufacturer s C. government agencies D. wholesalers E. distributors 27. Today, __________ dominate supply chains. 28. Retailers like Wal-Mart, Home Depot, and Kroger dictate to their suppliers all of the following EXCEPT: 29. When a well-established firm has developed a new product as part of its growth strategy, it may be required to find new retailers to carry the new product. One of the critical factors in choosing new retail partners will be:
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30. Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know: A. if customers are using cre cards or cash to make purchases. B. how many employees the retailers have. C. where their target customers expect to find their produc D. whether the products will fill self-actualization needs thr E. whether customers will find the store atmosphere appro 31. Generally, the larger and more sophisticated the channel member, the less likely that it will: 32. John used to work for a large, well-known retailer. He left that company to go to a smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms:
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33. There are three types of supply chain distribution intensity: 34. Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the higher quantity it will sell. If this is consistent with the company's overall strategy, it will choose __________ distribution. A. wide- coverag e B. exhaustive C. intensive D. exclusive E. selective
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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