Stakeholder mapping as 5 step approach Mapping can be broken down into four

Stakeholder mapping as 5 step approach mapping can be

This preview shows page 3 - 5 out of 5 pages.

Stakeholder mapping as 5-step approach Mapping can be broken down into four phases: 1. Identifying: listing relevant groups, organizations, and people. 2. Analyzing: understanding stakeholder perspectives and interests. 3. Mapping: visualizing relationships to objectives and other stakeholders. 4. Prioritizing: ranking stakeholder relevance and identifying issues. The process of stakeholder mapping is as important as the result, and the quality of the process depends heavily on the knowledge of the people participating. IDENTIFYING The first step in the mapping process is to understand that there is no magic list of stakeholders. The final list will depend on your NGO vision and strategy, its impacts, and your current engagement objectives—as a result it should not remain static. This list will change as the environment around you evolves and as stakeholders themselves make decisions or change their opinions. Action: Brainstorm a list of stakeholders without screening, including everyone who has an interest in your objectives today and who may have one tomorrow. Where possible, identify individuals. Use the following list to help you brainstorm:
Image of page 3
Owners (e.g. investors, shareholders, agents, analysts, and ratings agencies); Customers (e.g. direct customers, indirect customers, and advocates); Employees (e.g. current employees, potential employees, retirees, representatives, and dependents); Industry (e.g. suppliers, competitors, industry associations, industry opinion leaders, and media); Community (e.g. residents near company facilities, chambers of commerce, resident associations, schools, community organizations, and special interest groups); Environment (e.g. nature, nonhuman species, future generations, scientists, ecologists, spiritual communities, advocates, and NGOs); Government (e.g. public authorities, and local policymakers; regulators; and opinion leaders); Civil society organizations (e.g. NGOs, faith-based organizations, and labor unions). Here are some additional considerations to help you brainstorm: Learn from past and ongoing engagement: Look at your organization’s existing engagement activities. What are the objectives of these activities? What stakeholders communicate regularly with your company? What groups do they cover well? Where can you reach beyond this existing comfort zone to engage with lesser- known stakeholders? Be forward thinking: Consider potential stakeholders from new markets, new technologies, new customers, and new impending regulations. Depending on your objectives, the relevant stakeholders you need to engage with may not play the usual sustainability roles but may instead serve other functions relevant to your business. Be diverse: Make sure to include a rich diversity of stakeholder expertise, geography, and tactics from across the spectrum. This is an opportunity to reach out and mix the old with the new, including individuals from each of the following
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 5 pages?

  • One '18
  • Power, project manager, Stakeholder analysis, projectmanager

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors