An imc strategy must consider the consumer the

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An IMC strategy must consider the consumer, the channels, and evaluation of the results. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-01 Identify the components of the communication process. Topic: Integrated Marketing Communications 26. (p. 336) Gerald knows which IMC communication channels are available and knows how he will measure the results of his IMC efforts. To implement his IMC efforts, Gerald also needs to:
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A. integrate his pricing strategy with his event sponsorships B. effectively decode his communications. C. maximize stealth marketing efforts. D. focus his efforts on his target market(s). E. all of these. An IMC strategy must consider the consumer, the channels, and evaluation of the results. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-01 Identify the components of the communication process. Topic: Integrated Marketing Communications 27. (p. 337) As the number of communication media has increased, the task of understanding how best to reach target customers has: The proliferation of communication media--driven largely by technology--has made it much more difficult to choose the best way to reach a target market. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 28. (p. 337) With the emergence of Websites, text messaging, and blogging as new IMC alternatives, the question of how to best reach target audiences has:
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The proliferation of communication media--driven largely by technology--has made it much more difficult to choose the best way to reach a target market. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-01 Identify the components of the communication process. Topic: Elements of an Integrated Marketing Communication Strategy 29. (p. 337) The IMC communication process includes all of
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