high employee engagement scores, citing team work and opportunities have
contributed to the company’s success as real motivators.
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Drivers
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covered by an award
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salary $45,000 per annum
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heavily unionised
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employee demographics are all male employees, aged 25–65.
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few opportunities to participate in learning and development programs due to being on
the road, however, have shown very little to no interest
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large number of workplace injuries due to heavy lifting
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low employee engagement scores, citing pay as an issue
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currently experiencing low turnover
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history of industrial disputes regarding pay and other change initiatives.
BSBMGT617 Develop and implement a business plan Assessment – Version: 2.0 (Created: 11/09/17;
Printed: 7/02/18)
This document is uncontrolled version when printed.

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Appendix 2: Business Plan – Quality Training
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Business Plan
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BSBMGT617 Develop and implement a business plan Assessment – Version: 2.0 (Created: 11/09/17; Printed:
7/02/18)
This document is uncontrolled version when printed.
QUALITY
TRAINING

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Table of Contents
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1.0 Executive summary
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1.1 Objectives
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1.2 Mission
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1.3 Keys to success
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2.0 Company structure
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2.1 Company ownership
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2.3 Company locations and facilities
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3.0 Services
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3.1 National recognised qualifications
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3.2 Stand-alone (Fee for Service training)
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4.0 Competitive comparison
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4.1 Analysis of competitors
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4.2 Risks and opportunities
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4.3 Strategies to overcome perceived threats and weaknesses
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5.0 Market Analysis Summary
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5.1 Market trends
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5.2 Marketing strategy
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5.3 Marketing materials
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6.0 Pricing strategy
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7.0 Review of business plan
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BSBMGT617 Develop and implement a business plan Assessment – Version: 1.0 (Created: 12/10/17; Printed:
7/02/18)
This document is uncontrolled version when printed.

1.0 Executive summary
Quality Training has been operating as a Registered Training Organisation for 12 months.
Following is a summary of the main points of this plan.
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The objectives of Quality Training are to generate a profit, grow at a challenging and
manageable rate and to be a good corporate citizen.
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The mission of Quality Training is to exceed our customers’ expectations by providing them with
effective training and development services, relevant to their needs and in line with national
quality standards.
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The keys to success for Quality Training are marketing and networking, responsiveness and
quality, and generating repeat customers and word -of-mouth business.
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The initial primary service offered will be nationally recognised qualifications Certificate IV in
Business (Frontline Management) and Certificate IV in Workplace Assessment and Training.
We will also offer Fee for Service training, tailored to individual client needs.
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Quality Training will explore opportunities to extend its scope to maximize business
opportunities and meet customer needs.

