In this section you will see the comparison of the Honda and Toyota in terms of

In this section you will see the comparison of the

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In this section you will see the comparison of the Honda and Toyota in terms of their financial performance in the last year.Toyota (FY2018)Honda (FY2018)Total Revenue21,796 Billion JPY15,458.6 Billion JPYTotal Expenses19,713 Billion JPY4845.2 Billion JPYNet Income2,083 Billion JPY1070.7 Billion JPYCurrent Assets18,504 Billion JPY7200.4 Billion JPYTotal Assets51,216 Billion JPY20,288.1 Billion JPYCurrent Liabilities17,792 Billion PJY1650.7 Billion JPYTotal Liabilities31,046 Billion JPY11,655.3 Billion JPYTotal Number of common stock outstanding3.3 Million1.8 MillionStockholders’ Equity20,170 Billion JPY8320.4 Billion JPYReturn on sales9.55%9.73%Current ratios1.001.23Return on equity10.33%9.43%Debt-to-equity1.541.59 Reported earnings per share (basic)629.48 JPY590.79Year-end stock price7,480 JPY3135 JPYMarket Cap24,759,529 M JPY5.48 Trillion JPYFigure 5: Comparative Analysis of Toyota with HondaSources: (CNN. 2019a.), (CNN. 2019b)Toyota being one of the largest companies in the world has competition with the domestic company of Japan name Honda. So, it is important to compare the financial statements of Toyota motor corporation with Honda Global. This table makes a comparison for the year 2018 financial statements of Toyota Motor Corporation with Honda Global.Toyota and Honda are both Japanese brands and are both strong competitors. Toyota focusses on durability and reliability whereas Honda focuses on customer satisfaction and safety. So, while comparing the two financially, it is noticed that both the companies have been growing very fast. Toyota is bigger brand in every aspect than Honda, but growth rate and return on sales of Honda is more than Toyota which is evident from the given data.Honda also have better current ratio than Toyota but Debt to Equity ratio of Toyota is much better which is more important than current ratio. Debt to Equity ratio is important than current ratio because long term financial stability is more important as thtis reduces the risk of shareholders. Therefore, Toyota is much better company than it’s closest competitor, Honda.
P a g e |16MARKETINGSTRATEGYMarketing Strategy defines target market of the company, 4P’s of marketing, and the analysis of the marketing strategy. Our analysis will tell how the company is maintaining it’s old customers and attracting new customers.Toyota’s marketing strategy is essential to its success as a car maker; the company’s product, place, pricing, and promotion can be the difference between diversity and trust. The analysisof these four areas of Toyota’s marketing strategy will allow for us to see their techniques and diversification of their marketing strategy, as well as how Toyota is attempting to picture themselves in the minds of their target market.According to the Toyota Motor Corporation (2019j) marketing strategy of Toyota Motor Corporation is as follows:Target MarketToyota’s target market is diverse in terms of consumer preferences and reginal and local market conditions. Toyota see consumer needs and demands according to different countries and society. In Asia Toyota launch different products than the North America

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