Consumer attitudes toward online shopping usually

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Consumer attitudes toward online shopping usually been determined by two factors; one is trust, andanother is perceived benefits (Hoque, Ali, & Mahfuz, 2015). Therefore, trust and perceived benefitsseem to be the critical conjectures of consumer behavior toward online shopping (AlDebei, Akroush,& Ashouri, 2015; Hajli, 2014). Moreover, information quality, merchandise attribute, website design,transaction capability, payment, security/privacy, delivery, self-consciousness, state of mind, theconsumer’s time sense and customer service are strongly predictive of online shopping satisfaction.E-commerce is a tool for reducing administrative costs and cycle time, streaming business processes,and improving relationships with both business partners and customers (Charles, 1998). The Internetand electronic commerce were the two most significant development of information during 1990s.There has been a marked increase in the number of consumers who purchase over the Internet, aswell as an increase in sales worldwide conducted via electronic commerce. Innovation and electroniccommerce relationships have resulted in tremendous changes in market competition among variousindustries (Blosch, 2000; Hamid & Kassim, 2004). Customer purchasing decisions are influenced byperception, motivation, learning, attitudes and beliefs. The perception is reflected to on how thecustomers select, organize, and interpret information to form knowledge. The motivation is reflectedto the customer’s desire to meet their own needs. Learning is reflected to the customers’ behaviorexperience arising. Attitudes are reflected to customers’ steadily favorable or unfavorable6
assessments, feelings, and inclinations towards object or idea. Finally, Beliefs is reflected tocustomers’ thoughts about a product or service (Kotler & Armstrong, 1997).1.5.2 Review of previous workResearchers problem area is Consumers attitude towards online shopping will determine theattractive factors that influence consumers to shop online and those factors will help marketers toformulate their strategies towards online marketing respectively. As researcher area of research willbe on Nepal and specifically on Kathmandu so researcher research will not only be helpful for themarketers in general but specifically will be helpful for the marketers in Nepal. Researchers willprecede this work with primary data which will help researcher in covering the subject area in morediversified way.In order to gain competitive edge in the market, marketers need to know the consumer behavior inthe field of online shopping. So it is important to analyze and identify the factors which influenceconsumers to shop online in order to capture the demands of consumers.Other than the factors whichinfluence consumers to shop online, online shopper’s demography in terms of Age, gender, incomeand education is equally important to define their strategies accordingly.

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