Example Assume that you used 3 sources for this table Begin by listing all of

Example assume that you used 3 sources for this table

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Example: Assume that you used 3 sources for this table. Begin by listing all of the sources with complete bibliographic references:You would identify which source is used for each of the 8 characteristics; some characteristics may have multiple sources. Every characteristic must have at least one source. The bibliographic/Data Sources table can be added at the bottom of the table. PART 2: Social Media & Marketing [25 points]Social Media AnalysisFor this part of the case, you are to identify 3 companies and describe their use of social media. You must choose ONE company for EACH generation. The company cannot itself be a social media company (for example, you cannot analyze Twitter.) Company #1: Nike Company URL: 1Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? Baby Boomers are being targeted. They are more tech savvy then you think, and make up the largest portion of the market sector.
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2What Social Media is used in this website: [Be specific]Youtube.com3Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should notbe the basis of this analysisYoutube is the largest media streaming platform in the world. This is an extremely effective perspective in marketing the product. The URL will show this fact and support my hypothesis. Company #2: Taco BellCompany URL: 1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion?Primary target is the baby boomers, they are the largest part of the market sector and are tech savvy. 2.What Social Media is used in this website: [Be specific]Facebook and Youtube1Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should notbe the basis of this analysis.Facebook and youtube are highly populated platforms used by millions of people which makes it extremely effective in marketing products. This specific commercial has millions of views.
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  • Fall '14
  • Marketing, Generation Y, Generation X

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