However the opportunities presented by ethical green

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However, the opportunities presented by ethical, ’ ‘ green, or eco marketing provide an argument against such a view. The opportunity may exist to offer competitive products in a marketplace where others are having dif fi culty or are being threatening by moral or social concerns. Companies can achieve success in capturing market share through CSR-based promotions. Such promotion may be through ethics-based campaigns directed by non-governmental organizations showing that the company is free of practices against human rights, labor, and environmental standards that are considered endemic to the textile industry (Lobel 2006 ). A sense of moral obligation and the potential to realize cost reductions particularly related to production materials, waste handling, and/or liability can be considered another argument for the introduction of CSR in the textile industry. Fig. 1 Corporate social responsibility roadmap in the textile and clothing sector 14 M.C.S. de Abreu
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It is increasingly acknowledged that CSR works best in concert with stable and well-functioning regulatory systems. Therefore, initiatives to promote sustainability need to be coordinated with policy making at all levels to speed up the transfor- mation of the textile and clothing industry. In general, policymakers can use a variety of tools to in fl uence corporate sustainability policies and practices, such as awareness raising, tax incentives, or public procurement. Pedersen and Andersen ( 2013 ) suggested that policy makers should set mini- mum requirements for fashion products. Regulatory standards would ensure that fashion companies include more sustainable products in their offerings to con- sumers. The minimum standards could include, for instance, durability, washability, and the ability of garments to maintain their shape after washing. Moreover, mixed materials could be abandoned for certain types of environmentally friendly prod- ucts. These minimum requirements would increase the quality of the products, protect the environment, and ensure the health of workers as well as consumers. Jamali and Mirshak ( 2007 ) suggested that, in developing countries seen to have a weak regulatory capacity, managers can take direct responsibility as moral actors by guiding the principles of CSR in their respective organizations. In general, companies should aim to be as transparent as legally possible without creating situations that will result in unforeseen consequences. Having their management systems certi fi ed by international standards, such as ISO 9001, ISO 14001, OHSAS 18001, or SA8000, are almost mandatory to operate in international markets. The CSR approach could evolve to include reporting using Global Reporting Initiative (GRI) models, signature of Global Compact agreement, and use of indicators to monitor sustainable performance.
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  • Corporate social responsibility, CSR Practices

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