51 more on gender biased language messages gone viral

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5.1 More on Gender-Biased Language:Messages Gone Viral(July 2013) The Harper Government hired 4 women to join the Cabinet; the PM’s office announced thison Twitter as“Proud to be naming four new strong, capable women to the Ministry”Response on Twitter:“Imagine if they had hired four strong, capable men!”Why do you think Canadians mocked the PM’s office on Twitter? What does the initial tweet imply, andhow does the response emphasize that?______________________________________________________________________________________________(November 2015) The Trudeau Government was announced (15 men and 15 women). Justin Trudeauwas asked by journalists why 50% of his Cabinet is made up of women. His answer was,“Because it’s2015.”
5.2 Other Types of Biased or Discriminatory Language LanguageThese are examples ofdiscriminatory language– language that makes unfounded andoffensive suggestionsabout various segments of the population under the guise ofoffering a compliment.“In spite of her young age, Jessica is an excellent graphic designer.”“Although he is in his sixties, he is one of our top programmers.”“She is a skinny girl with big eyes, but she is a terrific lawyer.”“He knows a lot about contemporary drama for an IT guy.”“They are unusually liberal for a Muslim family.”“Tom is confined to a wheelchair, but he is a funny, energetic employee, a brilliantengineer, and a great team leader!”“This is so poorly written that it may as well be written in Chinese, as far as I’mconcerned.”
Bias-Free Language: ExercisesLet’s revise the following sentences to remove gender, racial, ethnic, andagestereotypes:“Every IT employee must wear his photo ID at all times while at work.”“The conference will include special excursions for executives’ wives.”“A skilled assistant proofreads her boss’s documents and catches anyerrors he makes.”“Media Moguls hired Sheena Love, an Aboriginal Canadian, for theposition of project manager.”
6. Avoid Clichés (+ Corporate Buzzwords)Clichés:language without thought; empty language; phrases used so often that they havelost their ability to communicate a meaningful idea to the reader:________________________________________________________________________________________________________________________________________________________________________________________________________________________“in this day and age”“no one ever said life is fair”“everything happens for a reason“after all is said and done”“time and time again”“make waves”__________________________________________________________________________________________________________________________________________________________________________________________________________________________“Last but not least, you should keep your nose to the grindstone so, at the end of the day, wecan deliver the project on time.”[Translation: “Finally, you should work hard to ensure the project is finished on time.”]“He came up with that idea out of the blue.”Avoid buzzwords and “fancy” vocabulary: sayuse,not“utilize.”Pretentious languageactually has the opposite effect than the intended one (it doesn’t workwith well-educated, professional people).

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Term
Summer
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NoProfessor
Tags
Passive voice, Writer, All That You Can t Leave Behind, positive language

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