According to goebbels effective propaganda must be

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Introduction to Process Technology
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Chapter 2 / Exercise 5
Introduction to Process Technology
Thomas
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According to Goebbels, effective propaganda must be associated with truth or at least what the audience perceives to be true. Audiences believe propaganda because they identify with the truths it conveys. Therefore, as Ellul explains, instead of the term “truth”, one should use the term “accuracy of facts”. Truth can be manipulated, but valid facts cannot. Ellul also states that the concept of truth and propaganda are not mutually exclusive and need one another to be effective. Thus, “truths are powerless without propaganda”. Propaganda is what creates these truths because propaganda creates a group of true believers based on the creation of credibility through organizational structures that are needed for propaganda in the first place. In other words, propaganda needs to be based on truth, and vice versa, for it to be effective at reaching the target audience. - Society needs trust, lies erode it. Lies reduce our freedom of choice (Bok) - Ellul: We have several misconceptions about propaganda, the first of which is: "Of course we shall not be victims of propaganda because we are capable of distinguishing truth from falsehood" (52). 2 (The problem is that we assume that truth and propaganda are mutually exclusive.) - Ellul: Propaganda creates truth in the sense that it creates true believers, thus truth is powerless without propaganda - there may be ethical uses of propaganda despite its reputation and practice of being ‘prone to deceptions,’ (Marlin) He also acknowledges that there can be ‘well‐intentioned propaganda.’” - # 5 declassified, operational information must be available to implement a propaganda campaign - propaganda is based on operational information that is not secret. In other words, all
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Introduction to Process Technology
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Chapter 2 / Exercise 5
Introduction to Process Technology
Thomas
Expert Verified
propaganda must be associated with truth or at least what the audience assumes to be true. - propaganda has to rest on some measure of what is true, even if it is for a good cause - We have several misconceptions about propaganda, the first of which is: "Of course we shall not be victims of propaganda because we are capable of distinguishing truth from falsehood" (52). 1 (The problem is that we assume that truth and propaganda are mutually exclusive.) Ellul introduces the idea that for propaganda to be successful it must have some validity inexperience. He titles the section in which he discusses this concept "Propaganda and Truth." He argues that we too often ignore "the relationship between truth and propaganda." - His underlying thought is that we must recognize something we know to be true in terms of our belief or experience. Otherwise, we will not believe the propaganda message because we will assume it is untrue. all propaganda leads to action (Marlin). Unless action is present, we may be dealing with various sorts of manipulation but most probably not propaganda. He writes on page 172 that “insofar as we see propaganda as aimed at provoking the action of some sort, it must be evaluated in the light of such action.” We must evaluate propaganda in light of

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