Assessment 2 Marketing Project 1.pdf

Project scope is critical because without it project

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Project scope is critical because without it project managers would have no clue what time, cost or labour was involved in a project. It forms the basis for every decision a project manager will make on a job and when it needs to change, proper communication will ensure success every step of the way. Stakeholders may include: Clients or customers (internal and external) Funding bodies Management, employees and relevant key personnel (internal and external) with special responsibilities Project sponsor. A stakeholder is everybody who is involved in the project or whose work or interest might be affected by the project. Stakeholders once were regarded more as investors, but the modern or current meaning expands this to include everyone who has some form of vested interest. Sometimes it does include those who may ‘perceive’ they have an interest, and it now more important for the project manager to filter those perceptions so as not to waste time and energy on those who are more an inquisitive stakeholder than a person with a real vested interest in the project and its outcomes. Stakeholders may have varied level of interest, involvement, and influence on the project. It is extremely important to identify all the stakeholders and manage them as Stakeholders can have negative and positive influence on the project. 3. Why is delegating authority important in a project?
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Delegating authorities may include: customer or client funding body manager or management representative project sponsor. Although there is much written about project management and the processes that support it, there are still many issues that we need to consider in the delivery of successful projects. There are many frameworks and a great deal of information about project management, however, project delivery is still heavily influenced by the environment in which the project manager is working The application of any general project management methodology requires an appropriate consideration of the corporate and business culture that forms a particular project’s environment This is especially important in an environment where there is a dynamic industry and where flexibility, attention to detail and risk management strategies are crucial components for successful delivery. 4. Why do you need to recognise the limits of your role? It may not be appropriate to undertake all project management activities to the same level of detail and with the same level of discipline:
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For successful project management it is critical to seek clarification from the delegating authority and identify any issues using and following a structured and stringent process However, it is of paramount importance to balance the process requirements to not outweigh the outcome, which can be an issue in some organisations such as government bodies or heavily regulated industries Project teams must keep the desired outcome in mind when applying their time and efforts to process requirements such as reporting, planning and documentation.
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