around them. With technology being a major part of our time period, we plan on being available online via a website and other social media website's; example: Facebook and Esty. Seasonal changes will add to our abilities because then we can change the theme of our wood décor around to fit that time frame; example: Winter and Spring. It will also help with the coffee shop because then we could do a limited time only flavor; example: Pumpkin Spice and Candy Cane. I wouldn’t call myself a trendy person parse, but I do keep up with, so I know what to aim my product towards. Example when Autumn hits, it’s like Pumpkin Spice everything, and well I can have my coffee shop have that flavor option in drinks and baked goods.
e_1 Ol-320-Milestone 1 3 Evaluation of the Target Market. The demographic for my business will cover all ages. At a young age we encourage creativity, so having the ability to have a craft night open to all ages would cover a wide range of potential customers. We would like to keep our price is low enough to attract customers yet high enough for both the craft store and the coffee shop to keep business afloat. The growth rate for the market in the last few years has increased. It has increased because “consumers are adopting a “quality over quantity” mindset when shopping for discretionary goods ranging from fashion to furniture.” (Weinswig, 2018) An, my craft store will cover that range. The projected growth for this market is a slow yet steady kind of thing. I call it
- Summer '16
- Red Barn Country Store