points The firm that makes Betty Sues Down Home Pork Rinds found that their

Points the firm that makes betty sues down home pork

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points The firm that makes Betty Sue’s Down Home Pork Rinds found that their best customers enjoy NASCAR, pro wrestling, family gatherings, and are politically conservative. These are considered to be the __________ of the market segment psychographics or lifestyle customer attributes demographics media choices social planning elements Question 12 5 / 5 points
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The quantitative (numerical) segmentation factors that help a marketing manager decide where, and to whom, to sell the firm’s products such as age, race, gender, and income are known as: communications planning market planning lifestyle choices numeric profile demographics Question 13 0 / 5 points Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation? Demographic Price Psychographic Geographic Branded Question 14 5 / 5 points
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Better Value Shoes is planning to conduct some market research to determine their strategy for the next year. What is the FIRST step in their process? Selecting a primary research method Using the secondary research they already have Selecting their target audience Determining the business problem and research objectives Writing a report on their proposed outcomes Question 15 5 / 5 points Better Value is planning on conducting a series of focus groups. What type of research are they conducting?
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