Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor 3
Any ships that were operated internationally adhered to the Safety of Life at Sea (SOLAS) regulations. These regulations were adopted by most of the seafaring nations. As far as sustainability, Carnival adhered to the requirements of International Standard for the environmental management systems of all subsidiary lines. The organization’s policies concerned itself with reducing the emission of carbon into the atmosphere, and environmental energy reduction, shipboard waste management and environmental footprint. CRITICAL ISSUES: CARNIVAL CORPORATION AND PLC Similar to any other organization, Carnival Corporation faces many issues as they continue to strive for success. In this case, we would like to focus on the high amounts of money spent for ships, suppliers and advertising. The organization’s highest spending factor pointed fingers to travel services, gas, advertising and supplies for travel such as food, beverages and fare products that may be needed for minor repairs or maintenance. The company utilized a certain specific number of suppliers for most of its food, beverages, hotel and restaurant supplies. All products gathered were purchased from more them one source at competitive pricing. This is considered a difficulty as searching for the best possible price in the market for specific products may be complicated to find, considering how many organizations may be in the industry of the product the organization would need. As far as advertising, the company has seen a small increase in costs. The total industry advertising expense in 2008 was of $3.8 billion U.S. Dollars. The company realized it was spending way too much money on advertising in other forms that did not include technology. The company soon turned to social media platforms to begin controlling and decreasing the expenses taken up by advertising. Carnival increased their activity advertising online and in social media. Some platforms they used included Facebook, YouTube, Flickr and podcasts. They allowed the company to have two-way conversations with their consumers and created new collaborations or partnerships with brand fans. LESSONS LEARNED: CARNIVAL CORPORATIONS AND PLC Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor 4
Upon reading the case, one can learn that controlling expenses and focusing on consistently remaining innovative are key factors when operating an international company. Carnival Corporations recognized that as an international entity, adopting new changes in technology is vital as it ensure the company will not fall behind in communication as well as connection with their consumers. Technology has allowed many organizations to cut back in expenses by allowing them to utilize cost free forms of advertising and communication with not only consumers but also different organizations around the globe. This allows them to invest more funds into different projects and continued research and development for new products in their organization. Carnival Corporations and plc continues to excel as an international company by listening and adhering to its consumers demands and ensuring expenses are handled properly.
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- Summer '19
- Carnival Cruise Lines, Holland America Line, Carnival Cruise Lines Corporation