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Said red bull is available at convenient locations

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said, Red Bull is available at convenient locations like a supermarket, convenience store, retailoutlet or even night clubs, bars, casinos, sporting events, concerts etc. Also, Red Bull is oftenstored in Red Bull exclusive refrigerators attracting customers to buy their product. Red Bull isalso available online either in bulk packs or single making it an easy option as well.Success MetricsThere are a few new ways that Red Bull is measuring success metrics to capture andanalize the effectiveness of the marketing plan. The biggest change was measuring consumerengagement. Marketers have to engage consumers in a different way, appealing to their ownpersonal goals and values. And the way to do this is through experience. Another metric wouldbe the impact of the ads.The researchers found that the more the viewer engaged with the show,the more they liked the ads within it. This is the first study to demonstrate clearly the positiveeffect of television engagement on commercials. Last metric would be to interview people andgroups. Use that information to create actual or virtual experiences that they would care about fora great customer experience.International ConsiderationThis marketing plan is successful in the foreign markets as they are in over 100 countries. Ascountries mature and new ones are created, Red Bull will have to use these metrics and strategiesto continue their growth of the global market.Asia is the largest leading market in consumptionof energy drinks followed by Western Europe and North America as the second and third
RED BULLS MARKETING PLANmarkets. Now, Red bull has started with North, East and Central India, but in the long-term theyhave to expand into other countries. Each and every country has different beliefs, values, religionand politics so all of that must be taken into consideration when marketing, promoting, sellingetcAll aspects of a countries people must be taken into account, period.ConclusionMy Red Bull marketing plan should be approved for funding because it will succeed inpenetrating new markets, driving new revenue streams and consumers. This will bring brandloyalty and new consumers who are of age or whom have matured out of our target audience.Market share will increase turning a more demographic, brand loyal consumer.
RED BULL’S MARKETING PLANReferencesWhite, S. (2012). Principles of marketing [Electronic version]. Retrieved fromWikipedia (2018),Rodgers, Anni Layne.“It’s a (Red) Bull Market After All”. September 30, 200.Bergstrom, Breonna.Red Bull Marketing Strategy: What You Need to Know” December 21,2017.Celine Cnossen, Yuan Li, Neha Sampath, Whitney Taylor-Maisano and Viktor Tsonev.WhatGives Red Bull Wings: Creating a Successful Market-Oriented Organization” (2017).-organization.aspx

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Term
Fall
Professor
VICTOROLUFESO
Tags
Marketing, The Land, energy drink, RED BULL S MARKETING PLAN

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