• sharing the profit equally. Guest House
How do you evaluate the soft franchising strategy privileged by ViaVia? • Soft franchising by ViaVia Jogja shows that economic performance is not necessarily achieved to the detriment of social performance investments. A case in point, their investments in social projects (e.g., the fair trade shop, staff training, tours) make the café more attractive to travelers and, hence, generate economic performance. • From the social entrepreneurship perspective, soft franchising can be become a way to increase social impact. • Soft Franchising also can help ViaVia to get the competitive advantage. Its business model represent integration of financial and social goals into its strategy and it help ViaVia translates its vision into its decision-making processes.
LIMITATION • Bad performances by franchisees may affect via via reputation STRONG • More flexible to run the business and adopt local values, and give large room for creativity. • From a cross-cultural management stance, soft franchising strategy can support successful integration and local embeddedness. • In line with the strategy of Via Via to increase social impact, about women entrepreneurship in a traditionally masculine society, but also about effectuation and What are the strengths and limitations of ViaVia’s soft franchising approach?
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