Chapter 10 - Valuation and Rates of Return98. Market Enterprises would like to issue bonds and needs to determine the approximate rate they would need to pay investors. A firm with similar risk recently issued bonds with the following current features a 5% coupon rate, 10 years until maturity, and a current price of $1,150. At what rate would Market Enterprises expect to issue their bonds, assuming annual interest payments? A.3.2%B. 5.9%C. 5%D. 4.8%AACSB: AnalyticBloom's: ApplyDifficulty: IntermediateLearning Objective: 10-03 Bond valuation is based on the process of determining the present value of interest payments plus the present value of the principal payment at maturity.