Motorola continuously establishes performance standards and assesses actual

Motorola continuously establishes performance

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11.Motorola continuously establishes performance standards and assesses actual performanceby comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the __________ section of Motorola’s marketing plan. a.evaluation and controld.SWOT analysisb.marketing strategye.goals and objectivesc.marketing implementationANS:A 12.Which of the following IS NOTa purpose of a marketing plan? 13.While all marketing plans face a number of obstacles in development and implementation,__________ is by far the most commonly occurring obstacle across most firms.
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  • Spring '18
  • Huan

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