One challenge associated with selling to organizations is that there are often

One challenge associated with selling to

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One challenge associated with selling to organizations is that there are often far fewer buyers.purchases in a single transaction are relatively small compared with consumer purchases.use of the Internet has a negative effect on a firm's perceived status.reciprocal arrangements are illegal.profit margins are razor-thin as a result of intense competition. Since 1934, Milsco Manufacturing has been the exclusive source of seats for Harley-Davidson motorcycles as well as an aftermarket provider of parts and accessories such as saddlebags. Milsco engineers work closely with Harley-Davidson on the latter's new product development efforts. Harley-Davidson is using __________ with Milsco. Which of the following would MOST LIKELYbe considered a new buy for Trek? Within the industrial market, __________ companies make up about 75 percent of all firms.
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  • Winter '15
  • Hess
  • Marketing, new product development, organizational buying, Harley-Davidson, Milsco Manufacturing

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