Aacsb reflective thinking blooms apply difficulty

AACSB: Reflective Thinking
Bloom's: Apply
Difficulty: Hard
Learning Objective: 04-03 To understand various internal psychological processes; their influence on consumer decision making; and
implications for advertising and promotion.
Topic: Postpurchase Evaluation
75.
(p. 128)
Most of the purchase decisions made by consumers for low-priced frequently
purchased products are characterized by:
A. routine response behavior.
B. limited problem solving.
C. extended problem solving.
D. high involvement.
E. cognitive learning.
Many of the purchase decisions we make as consumers are based on a habitual or routine
choice process. For many low-priced, frequently purchased products, the decision process
consists of little more than recognizing the problem, engaging in a quick internal search, and
making the purchase. The consumer spends little or no effort engaging in external search or
alternative evaluation.
AACSB: Analytic
Bloom's: Remember
Difficulty: Easy
Learning Objective: 04-03 To understand various internal psychological processes; their influence on consumer decision making; and
implications for advertising and promotion.
Topic: Postpurchase Evaluation
4-66

Chapter 04 - Perspectives on Consumer Behavior
76.
(p. 128)
For which of the following situations is a consumer's purchase behavior most likely
to be characterized by extended problem solving?
A. The purchase of laundry detergent
B. The purchase of a new pair of running shoes by a consumer who runs regularly
C. The purchase of a new set of skis by an avid skier
D. The selection of a restaurant for lunch with friends
E. The first time purchase of a personal computer by someone with no prior knowledge of
PCs
A more extensive decision-making process may occur when consumers have limited
experience in purchasing a particular product or service and little or no knowledge of the
brands available and/or the criteria to use in making a purchase decision.
AACSB: Reflective Thinking
Bloom's: Analyze
Difficulty: Hard
Learning Objective: 04-03 To understand various internal psychological processes; their influence on consumer decision making; and
implications for advertising and promotion.
Topic: Postpurchase Evaluation
77.
(p. 128)
A product manager for a new brand of laundry detergent must:
A. increase problem recognition for detergent purchases.
B. interrupt consumers' routine choice behavior and get them to consider a new brand.
C. maintain a lower price than competitors.
D. provide detailed information to consumers.
E. create pioneering advertising.
Marketers of new brands or those with a low market share face a different challenge. They
must find ways to disrupt consumers' routine choice process and get them to consider
different alternatives. High levels of advertising may be used to encourage trial or brand
switching, along with sales promotion efforts in the form of free samples, special price offers,
high-value coupons, and the like.