nature’s hovering marvels,” -
natures-hovering-marvels.
68 Tim Barker,
St. Louis Post-Dispatch
, July 27, 2014, “Drones hit roadblock on path to become farming tool.”
69 According to Yamaha Motor, it is already using drones for agricultural purposes in Japan and Australian.
Martyn Williams, pcworld.com, July 30, 2014, “Like Amazon, other firms want permission to fly drones.”
70 For example, see below the discussion on the Pirker decision.
71 Crain’s Chicago Business, “A new way to photograph homes for sale: via drone,” May 26, 2014, accessed on
August 13, 2014, subscription required to read entire article,
article/20140524/ISSUE01/305249990#.
10
Swiss Re
Uses of drones
Realtors in Canada use drones for dramatic marketing efforts. Filming the exterior space
of a large property, Vancouver realtors then fly the drone through the home’s grand
entrance.
72
One realtor in southwest Florida is using a drone to shoot high-definition
video of homes for sale.
73
Drones can capture views from the rooftop to the backyard
to the surrounding community. While realtors in the US are anxious to use this
technology to market their properties, the National Association of Realtors,
recommends abstaining from the use of drones. Until the FAA allows commercial use of
drones, or unless the FAA has granted permission on a particular case, the NAR
recommends keeping drones grounded.
74
Home appraisers could also use drones –
again, a cost-effective use to inspect a home in lieu of an appraiser physically inspecting
the home’s exterior.
5.1.6. Sports
Currently, the National Football League uses cable-suspended cameras to get aerial
shots during games. Drones could be used for getting select shots over practice fields
or by programs that cannot afford a cable-cam system.
75
Ken Norris, UCLA’s director of
video operations, has operated a drone during the team’s football practices, as have
high school football teams in Texas. Drones could be used in sports in which a cable-
cam system isn’t available, for example in polo, golf or at a race track. One company
even promotes using a drone to help analyze athletes’ performance in track and field.
76
Similarly, in addition to providing stunning aerial footage to entertain fans and craft
promotional videos, the “Phantom” drone is used by the UCLA football team to provide
analytics such as “hand placement, foot placement, spacing,” according to football
coach Jim Mora. “When it hovers above the line of scrimmage, you can get a real clear
perspective of spacing between your offensive linemen, or differences in depth of the
rush lanes of your defensive linemen.”
77
Drones have even come to one of the world’s oldest team sports – polo. The sport of
kings traces its history to 600 BC, but it wasn’t until this year that it finally had the
means to measure the accuracy of its officiating.
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