92%(178)164 out of 178 people found this document helpful
This preview shows page 181 - 182 out of 182 pages.
332.(p. 368)Which of the following illustrates communication "noise"? AACSB: CommunicationBloom's: ApplicationDifficulty: MediumLearning Objective: 14-04 know how the communication process affects promotion planning.14-181
Chapter 14 - Promotion-Introduction to Integrated Marketing Communications333.(p. 370)Which of the following illustrates customer-initiated interactive communication? AACSB: TechnologyBloom's: ApplicationDifficulty: MediumLearning Objective: 14-06 understand how customer-initiated interactive communication is different.334.(p. 381)To get the most out of its promotion spending, Yummy should probably develop its budget by: AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: MediumLearning Objective: 14-09 understand how to determine how much to spend on promotion efforts.14-182