False 4 true 5 false 6 true 7 true 8 false 9 true 10

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3. FALSE 4. TRUE 5. FALSE 6. TRUE 7. TRUE 8. FALSE 9. TRUE 10. FALSE 11. TRUE 12. TRUE 13. FALSE 14. TRUE 15. TRUE 16. FALSE 17. D 18. B 19. C 20. B 21. A 22. C 23. B 24. B 25. A 26. D 27. A 28. C 29. D 30. A 31. B 32. B 33. C 34. Answers will vary depending on the student knowledge of a car company, but could include supplier info, financial statements and other financial reporting, general economics info, past car buying behavior, buyer demographics, etc. 35. Answers will vary depending on the student knowledge of Apple and Google, but could include supplier info, financial statements and other financial reporting, general economics info, past smartphone buying behavior, buyer demographics, advertising models, etc.
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36. Answers will vary depending on the student knowledge of the university. Universities always seem interest in total student credit hours, retention rate, recruiting information, high school GPA of incoming students, etc. 37. Answers will vary depending on the student knowledge of the organization. 38. Answers will vary! All companies and their business models are affected by the general economic performance. Some businesses do better in a poor economy, but the majority has worse performance. Some are tightly correlated to the economy and others are not; therefore, some companies will have more interest in general economic information in their data warehouse than others. 39. Answers will vary! Designers of the data warehouse need to carefully query users of Apple's data mart to see what information is needed and what information might potentially be useful to know what to include. 40. Answers will vary! Generally, companies generally cannot get too much information about their competitors. Any prior trends or information that might be useful to predict competitor (and/or industry) performance might be useful. 41. Answers will vary! EBay might want to know that information that it's daily sales, the daily average dollar amount of each sale, some measure of its product mix, the number of new listings, referrals from its web site to other websites, etc. These all seem like critical data for its object of selling products and scooping up margins. 42. Answers will vary! A potential solution might include that since XBRL can be quickly edited, changed and manipulated; it would be nice to have some assurances as to what standards were followed and that the numbers that come out of the XBRL have assurances associated with them. 43. Answers will vary! A potential solution might include why the company wants to ensure that its information is getting to banks, shareholders, potential investors, financial analysts in a way that provides assurance would be very useful to the company even if the IRS and SEC are using that data. 44. Answers will vary! A potential solution might include a discussion of the differences in accounting standards between countries and even that tagging/wording for a very similar account might be quite different due to culture and language.
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