the U.S. telecommunications and financial services markets and expand as planned into chemical, petrochemical, and pharmaceutical data analysis. In all these areas, the companies it deals with or will be marketing to be global players so, in effect, Data Clear is already developing a global presence. 4. Should not accept the deal with Benro - If there was enough capital available , then it might be a better step to buy Benro to get its data mining software package (if it was that good) as well as gaining a European presence, more software engineering talent, and enhancing the value of the company. 5. Pursue a partnership with a larger company. - The case mentioned SAP and the consequences for Data Clear if SAP (or some other large company) decided to move into their market space. This development would be a lot worse than VisiDat and you've almost got to think that the big companies are already thinking about getting into the data
analysis business. Certainly, teaming with SAP to provide data analysis software products for the various markets would give Data Clear instant global presence and access to SAP's marketing and distribution channels. 6. Approach Oracle with a similar arrangement. - This might be a better fit, as there are already ties between Oracle and the Data Clear founders. The fear here would be the possible loss of company identity and corporate culture, particularly if the terms of the partnership were a straight up acquisition. The greater threat, though, would be if VisiDat eventually cuts a partnership deal with SAP or Oracle, which would force Data Clear to negotiate from a position of relative weakness.
- Spring '15
- Data Mining, Data Clear