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To provide you with an opportunity to develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation's marketing objectives.ActivityWhat are the different elements of the marketing mix?Choose three international markets and outline the cross-cultural communication and negotiation styles relevant to them.
P a g e | 20Finns tend to value concision, and most Norwegians fall somewhere in between.Swiss tend to be straightforward and unaggressive negotiators, who obtain concessions by expressing confidence in the quality and value of their goods and services.Hungarians value eloquence over logic and are unafraid to talk over each other.Bulgarians may take a circuitous approach to negotiations before seeking a mutually beneficial resolution, which will often be screwed up by bureaucracy.Poles often have a communication style that is "enigmatic, ranging from amatter-of-fact pragmatic style to a wordy, sentimental, romantic approach to any given subject."The Dutch are focused on facts and figures but "are also great talkers and rarely make final decisions without a long 'Dutch' debate, sometimes approaching the danger zone of over-analysis."Chinese tend to be more direct than the Japanese and some other East Asians; however, meetings areprincipally for information gathering, with the real decisions made elsewhere. People from Hong Kong negotiate much more briskly to achieve quick results.