138what is the difference between alpha testing and

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138.What is the difference between alpha testing and beta testing? 139.What can go wrong in the market testing phase?
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140 . What are some the ethical issues associated with testing cosmetics on animals? 141 . Animal testing restrictions can cause a number of problems for marketers as they develop new products. What are some marketing opportunities inherent in this situation? 142.Carmen is ready to launch her company's new product, a line of chocolate for diabetics, based on her instincts and knowledge from thirty years of marketing. Her staff is encouraging her to delay the launch until test marketing can be done. What are the advantages and disadvantages of each approach? 143.Laura is about to launch a new product: herself! She is running for a local political office. First- time candidates quickly learn the importance of marketing. She has consulted with various experts, tested her campaign themes and messages with focus groups, and now is ready to do a full-scale product launch. Why is her product launch the most critical step? What will she need to do?
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144 . A year after expanding his celebrity golf photography business to include golf course photography, Chet decided it was time to evaluate results. What three interrelated factors will Chet consider when evaluating the results of his new product launch? 145.Why is it important for marketers to understand the product life cycle? 146 . Many marketers think personal computers in the United States are in the maturity stage of the product life cycle. What does this mean for manufacturers of personal computers? What can they do about it? 147 . In new product development, what advantage do first movers have?
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148 . Describe your actions (or someone you know) in a situation where you were an innovator in the diffusion of innovation curve. 149.Robin carefully studies her options before buying new products. She enjoys new things, especially electronic games, and is very knowledgeable about them. Other people often ask her opinion. In the diffusion of innovation curve, which category does Robin fit in? 150.Describe a product that is in the early majority stage of the new product diffusion curve. 151.Why do many biotechnology firms license their new products? 152.Why do marketers take the time and cost associated with test marketing?
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153.Which step in the new product development process is the most critical to the survival of a firm, and why? 154.Jennifer has just taken over a line of organic teas for her company. She looks at the company records and sees sales have peaked, profit margins are declining, and there are many new competitors in that category. Which stage of the product life cycle are her teas in? 155.Define and describe the product life cycle stage in which laggards begin to purchase products.
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Chapter 11 Developing New Products Answer Key True / False Questions 1.
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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