As a result one Ford strategy is greatly important of ford to maintain its

As a result one ford strategy is greatly important of

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As a result, one Ford strategy is greatly important of ford to maintain its competitive advantages. With previous local market investigation and marketing strategy combined with good control method on production cost, Ford can have higher possibility to transfer into transnational strategy with high local responsiveness and good cost down method. 4. Using the framework outlined in this chapter and summarized in figured 8.3, how would you describe Ford’s global strategy? - The framework in this chapter divided global strategy into four basic Strategy-Global standardization strategy, international strategy, localization strategy, and transnational strategy by two criteria which are pressure for cost reductions and pressure for local responsiveness. - Ford’s global strategy can mainly be described as two main process- before one Ford strategy and after one ford strategy. Before one ford strategy, ford international strategy was adopted localization strategy with high local responsiveness but without good control on cost management. \ - However, after one ford strategy, Ford is similar to semi-transnational strategy. It undertook lots of revolution to reduce the manufacturing cost and increase the profit margin. This changing shows Ford started to change from localization strategy to transnational strategy with high responsiveness while having strong cost reduction. However, Ford is still in the process to develop its business model of transnational strategy. Although Ford has strong foundation of regional marketing insight and cost down method , in the text it hasn’t yet developed a good business model that compresses these two together . Consequently, Ford can be seen as semi- transnational strategy.
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