You could even go as far to say that with the new increased taxes there is more

You could even go as far to say that with the new

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increases. You could even go as far to say that with the new increased taxes there is more money that can be spend of local infrastructures like road improvement and education facilities. -Madison Mussio, Hospitality Writer and Professional The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector. Gordon Geraghty Ann T. Conway According to Katz (2008), traditional marketing has a more visually appealing, nostalgic and more creditable aspect. Ellis (2011) explains the importance of events for B2B marketing from the simple coffee meeting to more formal conferences. Tomas (2015) and Freitas (2015) agreed with the statement that the leading form of B2B lead generation is still in-person events. Face-to-face interactions are still the leading method in conversion rates as evident in the CMI (Content Marketing Institute, 2015) report. WOM (Word of Mouth) marketing is very effective but an immeasurable channel of traditional marketing communications. Edelman (2016) suggest in {Fig 1} that trust in friends and family during the purchasing process has increased year on year.
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3 interviews (E), (F) and (H) stated that they include face-to-face marketing or personal selling as part of their marketing communications. These include existing and potential clients. (F) ‘We invite those we have relationships with and those we want to have a relationship with’
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  • Fall '18
  • Cath Cinco
  • Marketing, Content Marketing Institute

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