Part A: Project: Myer Ltd: Interpret and Analyse Current Retail Market Trends Individual Written Part B: Myer Ltd: Prepare and Present Market Data Individual Written These assessment tasks/activities have been described in detail in the following section. Task schedule to be advised by trainer/assessor based on the lesson and session plans.
BSB52415| BSBMKG507 Interpret Market Trends and Developments Learner ’s Guide | V 3.0 | Jan 2018 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: QAC | Next Review: Dec 2018 Page 7 of 13 Assessment Task 1 Description: The latest ABS Retail Trade figures show that Australian retail turnover fell 0.8% in July 2012, seasonally adjusted, following a rise of 1.2% in June 2012 (ABS, 2012). The largest contributor to the fall was department stores (-10.2%), followed by other retailing (-2.8%) and clothing, footwear and personal accessory retailing (-0.9%). These falls were partially offset by rises in household goods retailing (2.4%), cafes, restaurants and takeaway food services (0.3%) and food retailing (0.1%). The large fall in department stores follows a strong rise in the previous month. However, department stores remain the weakest performing industry over the longer term (down 0.5% in trend terms). The strongest performing industry over the longer term is cafes, restaurants and takeaway food services (up 0.8% in trend terms) (ABS, 2012). Using the Retail Trade Report from Australian Bureau of Statistics (ABS: 85010.0), analyse the current trends in the retail industry and compute some of the statistics as below; ▪ A summary of trends across Australia in July 2012 ▪ A brief analysis of each retain industry included in the report ▪ Calculate arithmetic mean, median and mode of department stores original turnover in 2011 and 2012 ▪ Compute standard deviation of the mean and show in a graphical format ▪ Calculate variance in the turnover trend (%) for department stores in 2012 ▪ Analyse the top industry group performance in each of the states ▪ Analyse which state is the top performer across all the industry sectors You may access other reports and statistics from ABS to complete your analyses. All external sources must be cited using the Harvard Referencing System. Written notes and analyses must be work processed and graphs and charts produced using a spreadsheet application. Assessment Criteria The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work. ▪ Obtained and used appropriate statistics on the topic/industry as required ▪ Referred to the correct data sets within the report for analyses ▪ Summarised the current trends across the country within the sector based on the analyses ▪ Current trends are represented in figure or % turnover as appropriate ▪ Trend summary is developed in own words and understanding ▪ Computed measures of central tendency (mean, median and mode) using the given data set ▪
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