BUSINESS L
Kellogg's SWOT Template.docx

Weaknesses slow reaction time based on the reading

Info icon This preview shows page 1. Sign up to view the full content.

Weaknesses Slow reaction time – based on the reading, Walmart entered the breakfast cereal market in 1994 with drastically lower prices for very similar products. While seeing the decline in market share and operating margins, it took Kellogg’s two years to react to the changing market. Price point – Kellogg’s price point remained higher than the market was able to withstand. Leaning out business practices may have allowed the company to lower prices and remain competitive. Opportunities Expansion through outside sources – restaurants and hotels are a growing market and for the majority, offer a complimentary breakfast. Business agreements with hotel or restaurant chains can provide an opportunity for market expansion. Access to product line – with the changing dynamic within society and the more hectic lifestyle, expansion into foods that appeal to people “on the go” has shown increased demand. While Kellogg’s does provide a wide variety of products based on their website, very few are available in most places. I was unaware of the healthy options for children until searching their product line. These items would appeal to parents. Although time may have decreased for a sit-down breakfast, the desire to provide children with a healthy breakfast has not. Threats Shift in societal trends and habits – as society has shifted to dual income households, the convenience of enjoying a bowl of cereal has diminished and the desire for a shake, yogurt, or something to eat on the run has increased. Store brand products – store brand “copycat” products were the start of the decline to Kellogg’s market share and have remained that way since. The inability to competitively price products in-line with the store brand product creates a permanent threat.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern