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American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing andother athletic and recreational uses. Nike is well known and popular in youth culture, chavcultureand hip hopcultureAs they supply urban fashion clothing. Nike recently teamed up with apple Inc to produce theNike +product which monitors a runner’s performance via a radio device in the shoe which linksto iPod Nano, while the product generate useful statistics, it has been criticized by researcherswho were able to identify user’s RFID device from 60 feet (18m) away using small, concealableintelligence motes in a wireless sensor network. In 2004, they launched the SPARQ trainingprogram/division. Some of the Nike’s newest shoes. They also sell small amounts of plasticproducts to other manufacturers through Nike IHM Inc.Bauer Nike Hockey Inc. manufactures and distribute ice skates, skate blades, in-roller skates.Protective gear, hockey sticks and hockey jerseys and accessoriesPrice 10
The types of good that will be marketed is going to affect the price of a product.Nike use vertical integration in pricing wherein they own participant at differing channel levelsor engage in more than one channel level operation. This also an attempt to control costs andinfluence pricing practices.Nike’s pricing is designed to be competitive to other fashion shoe retailers. The pricing is basedon the basis of premium segment as target customers. Nike as a brand commands high premiums.Nike’s pricing strategy make use of vertical integration in pricing wherein they own participantsat diffing channel levels or take part in more than one channel level operation . This can controlcosts and influence product pricing PromotionPromotion is largely dependent on finding accessible store locations. It also avails of targetedadvertising in the newspaper and creating strategic alliances. Nike has a number of famousathletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldo,Renaldo, and Roberto Carlos), LeBron James and Jermane O’Neal for basketball, LanceArmstrong for cycling, and Tiger Woods for Golf.Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brandimages, the Nike name and the trademark swoosh; make it one of the most recognizable brandsin the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products,loyal customer base and its great marketing techniques all contribute to make the shoe empire ahuge success. Indian soccer team captain Baichung Bhatia is the new brand ambassador of Nike.Innovative campaigns were launched to attract young generation to the brand Sponsored shortfilms that were broadcast during popular television shows.