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Countless man hours and marketing funds can be wasted if products are marketed to thousands of consumers that have no interest or value for those products/services. The mission of Woman on the Go is to provide even the most fashionably challenged clients with the newest trends and products. This market segmentation and target market analysis will allow Woman on the Go to uncover the consumers that will benefit from their operations and land them one step closer to success.Competitive and Industry AnalysisThere are very few businesses in the world that do not face competition on some level. Competition can be a destructive but motivational force so it is important for businesses to factortheir competition in their marketing plan. The competitive analysis not only arms the business with discovering what businesses they are up against but also where in their industry they will fall while up against those competitors. The top four competitors for Woman on the Go are StitchFix, Gwynnie Bee, Her Fashion Box, and Divine Caroline. Each of these businesses are considered direct competitors as they provide similar services and products as Woman on the Go,
WOMAN ON THE GO MARKETING PLAN PART II4(Oman, 2018). Stitch Fix and Gwynnie Bee offer a similar subscription type of service but has limitations to their size choices. Her Fashion Box is based out of Australia and only ships to the United Kingdom and Canada. Lastly, Divine Caroline offers subscription services for woman’s clothing and fashion accessories including wedding attire and jewelry. Neither of the four competitors offer precisely the same products, services, shipping availabilities, or size ranges as Woman on the Go. Given the competitive advantage of Woman on the Go, the industry