Marketing marketing deals with the strategy that

Marketing . Marketing deals with the “strategy that firms use to create an image or perception of
their products – or brands – in the minds of their customers in order to encourage their purchase”
(Lopez, 2014), and with that, marketing go hand-in-hand. Marketing a product is essential for
the success of any business. The channels of promotion for Apple products include advertising
via television, social media, and strategic product placement such as in movies and television
shows. Apple also uses social media and their retail stores to connect with current and
prospective customers and offer solutions to outstanding issues, and advertise products and
provide promotions. Apple believes this combination of promotion provides the most effective
way to build brand awareness and value to the company.
Finance. Apple’s finance strategies include maximizing its margins, product development and
new initiatives, investing in research and development. These strategies have helped to propel
Apple to the high industry standards it consistently meets annually and is in line with or higher
than industry peers.
Operations. In order to ensure a high-quality buying experience for products and services, Apple
continues to build and improve its distribution capabilities by increasing the number of retail
outlets used worldwide. These retail stores are typically located in high-traffic areas of urban
shopping districts and quality shopping malls, allowing them to attract more customers.
Purchasing . Apple requires each of its suppliers to meet very high standards for all goods and
services, as well as be socially responsible. Their ideal suppliers are those that understand the
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culture of Apple and their high expectations. Suppliers of Apple should learn and understand the
business practices of the company and be committed to meeting strict timelines required of them,
in order to bring the most value to their customers and shareholders. The business environment
of Apple is very faced-paced therefore suppliers must be able to keep up with this dynamic and
be flexible while responding to ever-changing business demands.
Human Resources. The success and survival of any organization can be heavily based upon the
competency levels and efforts of the employees hired to perform the available positions within
the company (Ishaque, Rehman, Tufail, Khan, Shah, Khan, 2017). Knowledgeable and well-
trained employees are a vital tool utilized within the Apple Corporation. Training can be defined
as “a systematic approach to developing and enhancing employee skills, abilities and knowledge
for the purpose of increasing organizational effectiveness” (Fletcher, Alfes, Robinson, 2018).
Apple consistently shows high ratings of clients satisfied with the customer service levels of
Apple, as shown by the graph below (Statista, 2017). Human Resource Management is a
necessary function within all thriving establishments including the Apple organization. This
function encompasses a wide variety of aspects of human resources including employee
recruiting, training and retention, managing benefits and salaries, evaluating performance and
much more.