Marketing . Marketing deals with the “strategy that firms use to create an image or perception of their products – or brands – in the minds of their customers in order to encourage their purchase” (Lopez, 2014), and with that, marketing go hand-in-hand. Marketing a product is essential for the success of any business. The channels of promotion for Apple products include advertising via television, social media, and strategic product placement such as in movies and television shows. Apple also uses social media and their retail stores to connect with current and prospective customers and offer solutions to outstanding issues, and advertise products and provide promotions. Apple believes this combination of promotion provides the most effective way to build brand awareness and value to the company. Finance. Apple’s finance strategies include maximizing its margins, product development and new initiatives, investing in research and development. These strategies have helped to propel Apple to the high industry standards it consistently meets annually and is in line with or higher than industry peers. Operations. In order to ensure a high-quality buying experience for products and services, Apple continues to build and improve its distribution capabilities by increasing the number of retail outlets used worldwide. These retail stores are typically located in high-traffic areas of urban shopping districts and quality shopping malls, allowing them to attract more customers. Purchasing . Apple requires each of its suppliers to meet very high standards for all goods and services, as well as be socially responsible. Their ideal suppliers are those that understand the 35
culture of Apple and their high expectations. Suppliers of Apple should learn and understand the business practices of the company and be committed to meeting strict timelines required of them, in order to bring the most value to their customers and shareholders. The business environment of Apple is very faced-paced therefore suppliers must be able to keep up with this dynamic and be flexible while responding to ever-changing business demands. Human Resources. The success and survival of any organization can be heavily based upon the competency levels and efforts of the employees hired to perform the available positions within the company (Ishaque, Rehman, Tufail, Khan, Shah, Khan, 2017). Knowledgeable and well- trained employees are a vital tool utilized within the Apple Corporation. Training can be defined as “a systematic approach to developing and enhancing employee skills, abilities and knowledge for the purpose of increasing organizational effectiveness” (Fletcher, Alfes, Robinson, 2018). Apple consistently shows high ratings of clients satisfied with the customer service levels of Apple, as shown by the graph below (Statista, 2017). Human Resource Management is a necessary function within all thriving establishments including the Apple organization. This function encompasses a wide variety of aspects of human resources including employee recruiting, training and retention, managing benefits and salaries, evaluating performance and much more.
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