egoism with on self interest because in their company history they have completely erased David Klein nor do they mention how he invented Jelly belly’s (Company History). 4. David Klein’s business code of ethics could be described with respect, fairness, kindness, and loyalty. He is also known to be a very moral person and caring person that care about the community and helping others. This is seen throughout the film by way people talk about him and share their stories about him (Costa Botes). 5. How does Klein feel about what happened to him? The way he seems when talking about what happen it seems that he is not mad and understand why they did what they did even though they did him dirty. a. This reinforces the perception of his moral compass because he is just glad that he was able to help all those people keep their jobs, as well help is partner. b. He is now still creating and selling candy under his new brand name, David’s Signature Beyond Gourmet Jelly Beans™. c. Jelly Belly Co. has changed drastically since David it is a very popular brand bringing in millions a year. The company used the popularity of the jelly belly jellybeans to build the company and brand.
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- Spring '15
- Ethics, Jelly Belly, Costa Botes