Describe the various sales promotion tools 2 the role

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1. Describe the various Sales Promotion Tools. 2. The role of a company’s Salespeople in creating value for customers and building customer relationships. 3. The Personal Selling process. 4. Define Direct Marketing and discuss its benefits to customers and companies. 5. Identify and discuss the major forms of Direct Marketing.
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1. Branded online content (create yourself) 2. Content curation online (aggregate existing content) 3. Online User-generated content (earned content) Digital DM: Personalised Content General Types of Content
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1. Snackable (short & simple) 2. Searchable – key wordsor # for people to Search for 3. Shareable 3S of Content The Psychology of Sharing The sharing of stories or information may be driven in part by arousal . When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission . Simply put, evoking certain emotions can help increase the chance a message is shared .
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Digital & Social Media Marketing
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Benefits to Buyers: Convenient Easy to use Private Ready access to products and information Immediate and interactive Benefits to Sellers: Tool for building customer relationships Can target small groups or individuals Can tailor offers to individual needs Can be timed to reach prospects at just the right moment Low-cost, efficient way to reach markets Benefits of Direct Marketing
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Involves using the telephone to sell directly to consumers and business customers. Outbound telephone marketing sells directly to consumers and businesses. Inbound telephone marketing uses toll-free numbers to received orders from television and print ads, direct mail, and catalogs. Traditional Forms of Direct Marketing: TeleMarketing
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Involves sending an offer, announcement, reminder, or other item to a person at a particular address. Personal and flexible. Easy to measure results. Permits high target-market selectivity Traditional Forms of Direct Marketing Direct-Mail
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Involves printed and Web-based catalogs. Benefits of Web-based catalogs Lower cost than printed catalogs Unlimited amount of merchandise Real-time merchandising Traditional Forms of Direct Marketing Catalog
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Video : The 2015 IKEA Catalogue is here Experience the power of a bookbook Ikea’s ad campaign that counters the notion that print medium is dying. In a latest spot to promote its 2015 catalogue, IKEA positions its book in a way tech devices have often been promoted.
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Direct-Response Advertising Infomercials Home Shopping Channels DRTV involves 60- to 120-second advertisements that describe products or give customers a toll-free number or Web site to purchase products. 30-minute infomercials such as home shopping channels. Less expensive than other forms of promotion Easier to track results Traditional Forms of Direct Marketing Direct-Response Television Marketing Nowadays … it’s ONLINE LIVE STREAMING INFLUENCER Videos. Just Same as Infomercials but in another way.
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Kiosk marketing involves placing information and ordering machines in stores, airports, trade shows, and other locations. Traditional Forms of Direct Marketing : Kiosk Marketing
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Thank You
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