Practice Quiz 10 (chapter 18)

Difficulty medium learnobj 7 perreault question type

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Difficulty: Medium LearnObj: 7 Perreault - Chapter 18 #160 Question Type: Comprehension 7. (p. 506) Gabriella Sax believes that customers in her dress shop find certain prices very appealing. Between these price levels, all prices are seen as roughly the same--and price cuts in these ranges generally do not increase the quantity sold (i.e., the demand curve tends to drop vertically within these price ranges). Therefore, Sax prices her items as close as possible to the top of each such price range. This is: a. bait pricing. b. prestige pricing. c. leader pricing. D . psychological pricing. e. odd-even pricing.
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Difficulty: Medium LearnObj: 7 Perreault - Chapter 18 #169 Question Type: Application 8. (p. 508) Setting relatively high prices to suggest high-quality or high-status is: Difficulty: Easy LearnObj: 7 Perreault - Chapter 18 #179 Question Type: Definition 9. (p. 506) A CVS drugstore that is trying to attract customers by advertising a special bargain price on a popular brand of cold remedy during the cold season is using: A . leader pricing. b. bait pricing. c. prestige pricing. d. odd-even pricing. e. price lining. Difficulty: Easy LearnObj: 7 Perreault - Chapter 18 #162 Question Type: Application 10. (p. 492) A sales rep is paid a commission on each product sold. The commission is: Difficulty: Easy LearnObj: 3 Perreault - Chapter 18 #97 Question Type: Application
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Practice Quiz 10 Summary Category # of Questions Difficulty: Easy 4 Difficulty: Medium 6 LearnObj: 2 2 LearnObj: 3 3 LearnObj: 5 1 LearnObj: 7 4 Perreault - Chapter 18 10 Question Type: Application 3 Question Type: Comprehension 2 Question Type: Definition 4 Question Type: Integrating 1
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