-financially contribute to the government -unprecedented growth in 80s, even in radio -most internet users in the world -media industry doubled in scale in 5 years -China Radio International (CRI) surpassed Radio Moscow as second largest external broadcasting service, but also surpasses Voice of America (#1) in some aspects -government pushes organizations to internationalize -CRI received government subsidies to internationalize -China Central Television (CCTV) also expanded globally -made a deal with US Satellite TV to transmit Great Wall to Americans -“open door” has let things in as well -e.g. 100 foreign TV dramas, 70 countries regularly trade television programming with China. -only privately owned satellite TV organization in China, Phoenix TV, targeted broadcasting services at an international audience -no support from government -China has become one of world’s main film production nations, and box office revenue has increased as well -third largest film producer in world -their movies are shown in many countries -win international awards -each year, almost all the top 20 grossing movies domestically co-produced by China and other countries -China International Television Corporation (Ministry of Radio, Film and Television) has been coordinating leading stations to attend Cannes to promote Chinese TV -Chinese Film Forum is now a regular part of Cannes -also hosts international TV festivals to promote sales of Chinese television programs to foreign TV companies -sales increasing steadily -Going Abroad Project (government) helps TV stations and production companies broadcast more Chinese voices and images to the world -one of most successful aspects: animation -imported to many countries
-advertising industry in China grown remarkably -active pushing of Chinese media to international market -some argue that it’s more political than economical, but they have become active players in global media arena -still interested in national market, but mostly in Western world -most eager to use export of Chinese media, cultural products to expand China’s soft power in the world -they want China’s voice heard in world’s political, economic, and cultural forums -three strategic new actions: first: establishment of China Satellite News Gathering Alliance, with 50 leading television broadcasters (CCTV is the leader of alliance). Wanted to change China’s television broadcasting from many scattered individual trees to a forest that can compete with CNN, BBC. -second: Xinhua News Agency’s launch of visual news service, bringing it up to level of AP and Reuters. -third: billion-dollar decision on internationalization of China’s media, to build up China’s media “aircraft carrier” to give them more power to compete with world media giants.
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