Explain the role of secondary data in gaining customer insights Where do

Explain the role of secondary data in gaining

  • University of Guam
  • BA 260
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  • juju08
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3.Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data and what are the potential problems in using it? A. Secondary data is information that already exists for another purpose. Researchers get the data by the company’s internal database. They are also able to get the information by other resources. One potential problem that may occur is not all information they need are easily obtainable. It also may not be as updated or current. 4.What are the advantages of Web-based survey research over traditional survey research? A. Web based survey research provides the advantage over the traditional phone and mail ways because of the short time it gets to the customers. Internet surveys are easy to give out and the responses are also fast to receive. 5.What is neuromarketing and how is it useful in marketing research? Why is this research approach usually used with other approaches? A. Neuromarketing is useful in marketing research because it measures customer involvements and emotions. It is also used to gain an understanding how the customer thinks.

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