What is survey research p163 Why are surveys so popular List and briefly

What is survey research p163 why are surveys so

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1. What is survey research? (p.163) Why are surveys so popular? List and briefly describe the three advantages of survey research. (p.163) (book and lecture)
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2.What are the four types of survey errors? Be able to describe each. (lecture) 3.What are the seven major principles of writing good questions that Payne mentioned in his list of 100 suggestions that discussed in class? Contrast these with the six
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5.What are adjusted and unadjusted response rates? What can you do to improve responserates in mail surveys and interviews? How do you estimate the impact of non-response on your survey results? (lecture)
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  • Fall '08
  • Call,V
  • response rate, Dillman

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