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Brand equity is a the resources invested to create a

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Brand equity is:a.the resources invested to create a name, phrase, design, symbol, or combination of theseto identify a firm's products and distinguish them from those of its competitors.b.adding customer value to the product brand through additional features or higher-qualitymaterials, or reducing its price.
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c.increasing the content contained within the brand's package without changing its size orincreasing its price.d.the net present value of the royalties the firm receives as a result of licensing its brand toother firms to manufacture and/or market.e.the added value a given brand name gives to a product beyond the functional benefitsprovided.Which of the following is true about the process of creating brand equity?Which of the following is true about the process of creating brand equity?

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Term
Fall
Professor
BRUNSON

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