Providing cessation services via other technologies

Providing Cessation Services Via
Other Technologies
Emerging technologies, such as text messaging,
Web, and social media interventions, could poten-
tially extend the reach and increase the impact of
quitlines by complementing telephone cessation
assistance with quitting motivation and support
delivered through other modalities. 14 These inter-
ventions are in some ways more convenient and
readily accessible than quitlines and might engage
young adult smokers, who may be especially
likely to use these technologies and may prefer
receiving cessation support through these famil-
iar channels.
6,14
Budget recommendations for this
component of the report are based on a fixed cost
of $135,000 per state. Because these communica-
tion channels may continue to evolve and expand
over time, it is important for state tobacco con-
trol programs to annually assess whether it may be
cost-effective to increase this funding level to meet
their goals.

52
Section A: Cessation Interventions
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