Designing the market organization c defining precise

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Designing the market organization c. Defining precise tasks, responsibilities, and deadlines d. Executing the marketing program i. Marketing strategies / tactics ii. GANTT chart 3. Evaluation phase a. Comparing results with plans to identify deviations b. Acting on those deviations c. Exploiting a positive deviations d. Fixing a negative deviation Chapter 3 Social Forces Demographics Indian will have largest population by 2050 Declining in japan, russia, and germany Generation cohorts Baby boomers 1946 - 1964 Retiring at rate of 10000 every 24 hrs Gen x 1965 - 1976 50 mil Gen y 1977- 1995 72 mil Gen Z 1996-2010 Gen alpha 2010 - current Economic Forces Macroecon Performance of economy based in indicators GDP Inflation Deflations Microecon Ability of consumers to buy Gross income Disposable income Discretionary income Technological forces Connectivity 3d tech Cyber security
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Facial recg Gaming Etc Chapter 4 Influences on the consumer purchase decision 1. Influences that lead to consumer buying Psychological Situational influences Sociocultural influences Marketing mix influences 2. Purchase decision process Problem recognition Information search Alternative evaluation Purchase decision Postpurchase behavior 3. Maslow’s hierarchy of needs - REAL WORLD Self-actualization needs Personal needs Social needs Safety needs Physiological needs Chapter 5 Characteristics of organizational buying Number of people in buying center depends on buying situations Buy classes 1. New rebuy 2. Straight rebuy 3. Modified rebuy Chapter 6 World trade Protectionism hinders world trade when countries raise prices and limit supply through tariff and quota policies US leads in import trading and China in export trading
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  • Spring '08
  • EBCoupey
  • Marketing, social forces, Economic Forces

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