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Participants were asked to rate the importance of

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Participants were asked to rate the importance of each of 18 characteristics in a potential mate using a 4-point scale. In 36 out of 37 cultures females preferred 'good financial prospects' and industriousness ’. In every culture males preferred females who were younger than them while females preferred males who were slightly older. This was mirrored in marriage records in 27 countries, as women consistently married men several years older than themselves. In all 37 cultures males highly valued physical attractiveness over females. Considerations: The samples may not have been representative with rural and less-educated individuals being under represented. Male and female preferences overlapped considerably. Neither 'earning potential' nor 'physical attractiveness' were regarded as being the most important, both sexes valued 'kind' and 'intelligent' as being more important. Self-report data using single item statements may lack ecological validity.
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Fig. 3 Mean interest in target as a long-term romantic partner as a function of target attractiveness and target ambition. Christopher J. Wilbur , Lorne Campbell What do women want? An interactionist account of women?s mate preferences Personality and Individual Differences Volume 49, Issue 7 2010 749 - 754 http://dx.doi.org/10.1016/j.paid.2010.06.020
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Ovulation Women are rated as more attractive when they are ovulating Women are attracted to different types of men depending on their ovulation cycle Always like kind, intelligent, good fathers, financial stable When ovulating: attracted to arrogant, confrontational, more physically attractive men The pill inhibits ovulation & possibly this preference
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Fig. 1 Mean differences of women?s self-perception and behaviour between the low fertile and fertile cycle days. Note: ? <ce:italic> p</ce:italic> <ce:hsp sp="0.25"/> &lt;<ce:hsp sp="0.25"/> .05. Susanne R?der , Gayle Brewer , Bernhard Fink Menstrual cycle shifts in women?s self-perception and motivation: A daily report method Personality and Individual Differences Volume 47, Issue 6 2009 616 - 619 http://dx.doi.org/10.1016/j.paid.2009.05.019
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Association between a woman's estimated number of days from ovulation when her high fertility photograph was taken and the percent of judges selecting it (controlling for the number of days between a woman's low fertility session and the date of next menstrual onset), partial r (27) = 0.37, p = 0.049. Martie G. Haselton , Mina Mortezaie , Elizabeth G. Pillsworth , April Bleske-Rechek , David A. Frederick Ovulatory shifts in human female ornamentation: Near ovulation, women dress to impress Hormones and Behavior Volume 51, Issue 1 2007 40 - 45 http://dx.doi.org/10.1016/j.yhbeh.2006.07.007
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Ovulatory Effects on Outfit Choice Women who are ovulation draw outfits that reveal more skin compared to when they are not ovulation A—low fertility B—high fertility Pers Soc Psychol Bull. 2008 Nov;34(11):1451-60.
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