Opened peoples eyes to running and inspired them to

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Opened people’s eyes to running and inspired them to do so In the US, people started experiencing a health craze Started to be books, special food, etc., all for runners Magazines, power bars, athlete’s foot footlocker. 10.28.09 Terms Single Sourcing - the business practice of buying a particular product from only one supplier Like buying post-its from only one source, Office Max Multiple Sourcing - the business practice of buying a particular product from several different suppliers Buying post-its from Staples, Office Depot, & Office Max This makes for more competition and better prices Reciprocity - a trading partnership in which two firms agree to buy from one another Reverse Marketing - a business practice in which a buyer firm attempts to identify suppliers who will produce products according to the buyer firm's specifications Creating a product and then finding someone to make it. Countertrade - a type of trade in which goods are paid for with other items instead of with cash 25% of world trade Malaysia traded 20 locomotives for Palm Oil Nike
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Bill Bowerman & Phil Knight (friends in the 1950's) University of Oregan - Bowerman was the coach and Knight was on the track team Bowerman is the Innovator & Knight was the businessman Knight was an accounting major and went on to Stanford to get his masters in marketing Knight went to Japan and found Tiger shoes - now Asics Made up a Company on the spot, Blue Ribbon Shoe Company, and became the sole distributer for Tiger shoes in the US (1964) First year sold $8000 worth of shoes Linear City Model - where a firm will place its products along a line of attributes Layout every product: Football Shoes Cleats Small Leather Basketball Shoes Hightops Canvas Smooth sole Baseball Shoes Cleats Flexible Leather Knight sees that no one is producing a running shoe and creates one Running Fabric Light Waffle sole Location Model - where a firm would locate its "presence" given the distribution of potential consumers University of Oregon was a great location because it was a running powerhouse and running was popular there Nike was started in 1971 (named after Greek Goddess of Victory) Bowerman was tearing up Tiger shoes, redoing them, and then giving them to his students to use. They decided they could just make shoes themselves and started Nike Nike is the Greek Goddess of victory Carolyn Davidson came up with the Nike swoosh - they paid her $35 for the design First really popular shoe was the Cortez One of their first shoe showed up in the 1972 Olympics By 1981, Nike had 50% of the overall athletic shoe market The waffle sole was a trademark for them - Bowerman came up with it from a waffle iron Small bumps gave grip and cushion Nike's Marketing Strategy They imitated Adidas 1.
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